Dream Factory

Step behind the scenes of the General Motors Holden Technical Centre — the powerhouse industrial design studio that operated in Fishermans Bend from 1964 to 2020.

Dream Factory, a free exhibition at City Gallery, gives us a glimpse into the working lives of nine automotive designers and the powerful, collaborative culture they enjoyed at GMH over nearly 60 years.

Curator Harriet Edquist has assembled sketches, quotes and artwork that reveal the unique community of practice behind GMH’s iconic designs, from Australian classics to contemporary concept cars.

Dream Factory explores the Technical Centre as a collaborative space — more of a community than a design studio,’ said Harriet, who is Emeritus Professor in RMIT’s School of Architecture and Urban Design.

‘GMH also had strong international connections. While the team had to design cars to be tough to withstand the harsh Australian environment, the Docklands centre was part of a global corporation.

‘Ideas and staff were shared across the world — with America, Germany, the United Kingdom, South Korea and China. The Australian designers had a great work ethic and were highly regarded as part of these global teams.’

You can visit the Dream Factory exhibition from 9am to 5pm on weekdays until 18 February 2022. City Gallery is located at Melbourne Town Hall on Swanston Street, between Collins and Little Collins streets.

For more information, visit Dream Factory.