Melbourne Money back for seconds

The Melbourne Money dining scheme is back with a midweek special, giving Victorians a chance to save big on their bill at the city’s best cafes, bars and restaurants.

Five million dollars has been allocated for a second serving of the popular initiative, which will focus on midweek dining to encourage visitors to keep the city buzzing beyond the weekend.

From Monday 15 November, diners can claim 30 per cent off their bill when they spend $50 or more between Monday and Thursday, up to a total spend of $500.

Following the success of the first course of the initiative in May, the rebate has been increased from 20 to 30 per cent.

Lord Mayor Sally Capp said the first round of Melbourne Money was such a huge success that ‘we had to come back for seconds’.

‘We know that Melbourne Money drives people into the city,’ the Lord Mayor said.

‘Last time, we saw $40 million pour into our hospitality businesses and foot traffic bounced back three times faster than after previous lockdowns, with a flow-on effect to retail, entertainment and other city businesses.’

The initiative is expected to bring diners back into the city during the week, answering the call from business owners to boost foot traffic on weekdays.

‘Our Night Time Economy Advisory Committee has told us that weekday trading has been significantly impacted by people working from home, so we’re rolling out Midweek Melbourne Money, and encouraging people to dine out during the week,’ the Lord Mayor said.

‘When the city last enjoyed a long stretch of freedom, weekday pedestrian activity still lagged at some 60 per cent of pre-COVID-19 levels, while activity on weekends was as high as 85 per cent.

‘It’s clear we need to help our city business owners during the week, so we want people to make a day or night of it by grabbing a rebated meal and supporting other retail and entertainment businesses while they’re here.’

City Activation Portfolio Lead Councillor Roshena Campbell said following the first round of Melbourne Money, the city bounced back three times more quickly than after previous lockdowns.

‘Eighty-five per cent of customers told us the scheme was a key factor in their decision to visit the city,’ Cr Campbell said.

‘We know Melbourne Money works to drive visitation to the city and as we emerge from this devastating lockdown that will be critical to our economic recovery.

‘We are delivering another round with an increased rebate to bring visitors back which supports all our city businesses.’

The Midweek Melbourne Money scheme applies to all restaurants, cafes and bars where meals are served across the municipality. It will continue until funds are exhausted.

Midweek Melbourne Money is being offered through the $200 million Melbourne City Revitalisation Fund – a joint partnership between the City of Melbourne and the Victorian Government.

If you are a diner, follow this link to claim your meal.

If you run a restaurant or cafe, follow this link for more information about Midweek Melbourne Money.

To find out what else we are doing to support people and businesses as the city emerges from lockdown, visit Reignite Melbourne.