Creatives bring the buzz to Howey Place

Howey Place is back to its vibrant best, with five new pop-ups opening their doors as part of our initiative to revitalise empty shopfronts.

The $2.6 million Shopfront Activation Program is giving local creatives, artisans and entrepreneurs the opportunity to breathe new life into empty retail spaces with one-of-a-kind offerings to reignite parts of the city that need it most.

‘We’re giving vacant spaces across Melbourne a new lease on life with our Shopfront Activation Program, while shining a light on some of Melbourne’s finest creative and business minds,’ Lord Mayor Sally Capp said.

‘The reimagining of Howey Place into a lively makers’ hub is a celebration of Melbourne artisans, and just one of the city’s many vibrant precincts which has re-emerged as part of our ongoing recovery efforts.

‘Whether it’s one-of-a-kind handmade jewelry, ethically-made clothing or an expertly crafted suit you’re after, the new-look Howey Place is a uniquely Melbourne must-visit in the creative epicentre of the city.’

The new pop-ups form the ‘Handmade in Howey’ makers’ hub, which features:

  • Lastly – offering artistically designed and limited-run unisex streetwear
  • Mr Cuff – a bespoke men’s tailoring store with custom and ready-to-wear options
  • Ms Edie Black – for artisan jewellery made from iron, low carbon steel and high carat gold
  • The Eklectic Sewing Centre – stocking ethically-made designer clothing, with in-house dressmaking services
  • The Curvy Design Shop – with some of the best ethical Australian plus-size designer clothing, starting at size 14.
A group of happy people in a laneway

Lord Mayor Sally Capp celebrates with artisans and shoppers

‘From its humble heritage as a back alley in the 1800s, talented local designers have transformed Howey Place into a buzzing hub for makers and creators,’ Business and Global Opportunities portfolio leader Councillor Kevin Louey said.

‘We know that local businesses play a critical role in revitalising the city, and we’re pleased to be working alongside emerging entrepreneurs to provide a new platform to showcase their offerings, providing a much-needed boost to the local economy.’

Dozens of vacant spaces in the CBD, Docklands and Lygon Street have now been transformed through the Shopfront Activation Program, which provides emerging businesses with a unique opportunity to put their ideas to the test.

From creative spaces and bespoke displays to incredible pop-up shops, the program brings a dynamic collection of new offerings for Melburnians to experience in the heart of the city.

The Shopfront Activation Program is part of the $100 million Melbourne City Recovery Fund – a partnership between the City of Melbourne and the Victorian Government.