AFL-themed scavenger hunt to help Melbourne bounce back

Footy fans will be exploring Melbourne’s hidden laneways, wandering the Yarra-Birrarung, and searching Bourke St Mall in a quest to win great prizes thanks to The Great Melbourne Footy Grab.

Launched today by the City of Melbourne, the Victorian Government, and the AFL, Melbourne’s most-loved sport will take to our streets as part of a city-wide scavenger hunt to find 50 hidden footys. 

Lord Mayor Sally Capp said we want footy fans to flock to the city to take part in this competition and also to reacquaint themselves with all the amazing tastes, experiences and shopping on offer. 

‘The Great Melbourne Footy Grab gives every Melburnian another reason to come into the city to try and win a prize – even if you’re not a diehard footy fan like me,’ the Lord Mayor said.

‘Most importantly, attracting more people to the city provides a major boost for local businesses that are reopening after the latest lockdown.’

‘We’re pleased to partner with the Victorian Government and the AFL to bring back the buzz to our city in the lead up to and during the AFLW finals and start of the AFL season.’ 

With a total prize pool of more than $300,000, more footballs collected means more prizes unlocked.  

Anyone who grabs all 50 footys will go into the major draw to win a speccy new Toyota Corolla Ascent Sport Hybrid. Other prizes include Accor memberships and Melbourne Zoo passes, plus tickets to the Toyota AFL Finals Series, Toyota AFL Grand Final and AFL Brownlow Medal. 

Instant win prizes can be unlocked by collecting just one footy, including iconic Melbourne experiences, free coffees and more. 

City Activation portfolio lead Councillor Roshena Campbell said Melbourne is Australia’s sporting and major events capital so it’s fitting that footy is playing a key role in our economic recovery.

‘Victorians have a chance to snap up incredible prizes while supporting our city businesses,’ Cr Campbell said. 

‘Encouraging Melburnians back into the city to rediscover the best retail and restaurants on offer is critical to our economic recovery.’

The Great Melbourne Footy Grab will run until Saturday 2 April. 

Participants will need to scan a QR code displayed on every football they find.  

To access the footy locations map and register to get grabbing, visit

AFL Executive General Manager Customer and Commercial Kylie Rogers said the AFL is thrilled to be partnering with the Victorian Government and City of Melbourne to bring to life The Great Melbourne Footy Grab.

Victorian footy fans are some of the most passionate supporters across the country, so I’m excited to see fans of all ages get involved in the initiative and enjoy visiting some of Melbourne’s great sporting venues including Marvel Stadium and the MCG,’ Kylie said.

The Great Melbourne Footy Grab is being delivered through the joint $100 million Melbourne City Recovery Fund in partnership with the Victorian Government.