We all know that Melburnians are sports-mad – we are the Ultimate Sports City of the Decade after all – but did you know that more people go to a show, festival or cultural performance in our city on any given weekend than a sporting event?
March is the month when our love of all things multicultural, artistic and edifying is most prevalent. Whether it’s the tantalising aroma of dumplings or the infectious beat of salsa music, Melbourne bustles with activity and goodwill as we celebrate the many cultures, religions and backgrounds that make up the World’s Most Liveable City.
During one month alone, the City of Melbourne supports 21 dynamic and inclusive events from the Melbourne Food and Wine Festival, to Cultural Diversity Week, the Good Friday Appeal Kids Day Out and the Melbourne International Comedy Festival.
Our funding of these events enables the organisers to provide free elements that are accessible to the public, which drives visitation to our city and provides a welcome boost for Melbourne’s retail and hospitality businesses.
In 2017, 2.7 million people attended City of Melbourne supported events in our municipality, including our headline celebration: Moomba. Last year, Australia’s largest community festival drew crowds of 1.3 million into the city, which generated an economic impact of $29 million.
We are excited to debut a new route for the 2018 Moomba Parade. It will begin on Birdwood Avenue and travel north into Linlithgow Avenue before culminating in Kings Domain, providing a range of natural vantage points for families to view the colourful and interesting floats.
Please be mindful that Melbourne is a busy place this time of year and be courteous of other road, footpath and public transport users to ensure we all have a safe and pleasant time. Safety is always our number one priority and we are constantly working with Victoria Police, the State Government and other agencies to protect you all.
Wishing you a marvellous Melbourne March.