We’re finding new ways to help Chinese visitors enjoy Melbourne through WeChat, a messaging, social media and mobile payment app with one billion monthly active users, and Alipay, the world’s most popular digital payment platform.
Last year we led a successful trial to enable buskers to accept digital donations via Alipay. We’re now expanding Alipay and WeChat Pay for purchases at Fitzroy Gardens Visitor Centre.
We are also delivering other interactive WeChat offerings, including a WeChat mini program through which visitors can ‘check in’ at 10 iconic locations to receive a special memento of their trip.
More than 600,000 Chinese visitors came to Victoria in 2018. Across Australia, Chinese visitors spent $10.9 billion in the year to March 2018. That’s almost a quarter of total spend by international visitors.
Councillor Philip Le Liu, Chair of the International Engagement Portfolio, said it’s great to see many businesses in the City of Melbourne embracing payment options preferred by Chinese visitors.
‘As a City of Progress, we welcome innovative ideas to help support the city’s visitor economy and to help promote Melbourne as a destination of choice for tourists,’ Cr Le Liu said.
‘We need to stay one step ahead of this highly important market and I look forward to more and more innovations in this arena.’
Last year, our WeChat channel gained almost 4000 new followers, featured 98 stories in Chinese, and had more than 150,000 views. We are the first and only Australian capital city with an official WeChat account.
To find out more, visit WeChat.